Episode 036: Innovate or Die with Jason Beck

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My Guest on the Show…

Jason Beck is the founder and CEO of Tyr Tactical, a company on the cutting edge of developing tactical gear for both military and police.

I first met Jason at the gym (many of my relationships were either started or formed at the gym) and over the last few years I have developed a ton of respect for Jason.

For starters, he is a man of incredible faith. He doesn’t talk about it in the podcast, but from what I can tell you about Jason, he puts the Lord first and foremost. He talks the talk, walks the walk, and is very involved in the church, community, and dedicates much of his time and effort to Streetlight – an organization restoring the lives of adolescent girls, who are victims of child sex trafficking.

Secondly, he is an incredible family man. He and his wife Jane have five children who are all part of the Tyr Tactical family as well. He shares much of the behind-the-scenes of his very unique family and way of life on his Instagram handle @tyrtactical.

Lastly, Jason is a gifted business man and is the reason why I wanted to bring him on the show. He took an idea, implemented it, and has created a multi-million dollar business from the ground up. In 2016 Tyr Tactical did over $20 million in revenue and provides jobs for just under 300 families.

In the episode he shares way more than I would have hoped for, including some things from his past he rarely talks about.

Behind the scenes: After Jason and I finished recording he felt the need to actually apologize for going as deep as he did in the interview. I assured him there was no need to apologize and actually told him I would omit anything he didn’t feel comfortable with.

After the interview I had joked with him about people thinking he is an “overnight success”….just 30 years in the making. He texted me later with this response:


Favorite quotes from this Jason Beck:

“The world and situation in your life is what you make of it”

“It’s the person who guts it out and really tries to find smarter people to help them through the process”

“Be the best thief in life – steal the good traits from every single person you like and respect”

“You never know who the smallest guy is to affect your business the most”

Now, I have a few questions for you all…

What are some of your questions you would like answered on the show? Simply leave a comment at the bottom and let me know or you can contact me here and ask anonymously.

Are you enjoying the podcast? If you do, would you be willing to leave a review for the show here? The more reviews the podcast receives, the more people will learn about it!

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Mentioned in this Episode

Tyr Tactical

The Soup Kitchen, Springfield Missouri

Streetlight USA

Good to Great by J. Collins (Book)

Tools of Titans by Tim Ferriss (Book)

Tim Ferriss Podcast

Tumi Luggage

CCV (Church Jason and I attend)

Tyr Tactical Instagram

Awesome Money Course


Show Notes

Learning to Sew [3:25]

The Story I ask Him to Tell (Humble Beginnings) [5:05]

The Operator’s Shoe String [8:40]

Growing up Jason (refer to text message above) [9:35]

Jason is a constant student [17:40]

Mr. Marino and Father Kiefer [19:25]

The Big Breakthrough [24:25]

The Shelby Cobra Story [36:15]

Proudest Moment of Tyr Tactical [48:25]

Living Debt Free [50:25]


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Chris Peach Author 150x150

Chris Petrie

Chris (Peach) Petrie is a personal finance expert, money coach, speaker and podcaster.

In 2011, Chris and his family were exhausted from living paycheck-to-paycheck and facing a mountain of debt. They started going against the society standards of misbehaving with money and made the decision to take back control of their lives and money. Within seven months they paid off $52,000, started saving like crazy and began building real wealth.

The word spread fast and Chris started showing friends how to create a budget over dinner. Soon after he started showing their friends how to do the same and eventually Chris started teaching personal finance classes around the community. As the need for the classes grew, Chris launched Money Peach in 2015.

Money Peach was created to help everyday people remove the stress and fear of money by showing them how to save more, make more, and keep more of their money.

Chris Peach has been featured in places like Business Insider, The Huffington Post, Elite Daily, and CheddarTV.

When Chris isn’t at “work” he can be found at the Crossfit gym or riding on the fire truck — Chris is also a full-time firefighter in Phoenix, Arizona.

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